Marketing
Posted 2 years ago
Social Media
- Monitor the status of our accounts to build a competitive, performance-driven strategy for your business and help establish our brand.
- Monthly Brand Audit (see how our posts are performing and adjust)
- Monthly Branding Campaign. Each month we are on a mission to help establish our brand. Example for October: Who is Max Roofing and Meet Our Team campaign. The focus will be to build content around educating the audience on who we are and our authenticity.
- You will create five 15 to 30-second videos each week, posting Sunday – Thursday
- Utilizing viral songs
- Adding captions
- Reviewing brand keywords or hashtag monitoring
- Posting the videos on TikTok, Instagram, and Facebook weekly
- Managing engagement to grow followers
- Creating a monthly data report showing platform growth
We want to provide authentic, engaging, and informative content to produce viewers’ organic and trustworthy feel and engage with our audience on the platforms.
Marketing
- Custom area mailings
- Create flyers/materials
Community Networking
- Create a name within the community so people know we exist and we come straight to their mind if they are speaking to someone who needs a roof.
- Go into businesses (insurance agencies, real estate offices, commercial facilities, anything that has a roof!)
- Register us for community events (parades, etc).
- Register/attend career fairs
Recruiting/Hiring
- Hiring 3-5 sales people (closers)
- Hiring 3-5 canvassers (apt setters)
- Indeed, online platforms similar to this
- Networking (restaurants/servers/community)
- College Fairs